Product/market/channel strategy

Improving customer responsiveness has moved to the top of many corporate agendas. OC&C Strategy Consultants have proven expertise in 'customer-centric organisations', supporting clients across the board in product, market and channel strategy.

We have advised many clients - both B2B and B2C - on the reorientation of their propositions and consequent marketing and distribution strategies. We have helped many others optimise execution, in crucial areas such as changing key account management, trade investment, field sales and services, and pricing.